“Colour has no boundaries – indeed it has the capacity to take you to new and exciting places by stimulating your senses and igniting your imagination.”
Axalta Powder Coatings invites you to join us at the launch party of our new London Colour Experience Room, located in The Building Centre.
As part of the London Festival of Architecture 2019, we are hosting a sensory experience where you can immerse yourself in a world of colour. Initially, we identify colour through only one sense – sight. But colour also elicits many different emotions too. The event will showcase Axalta’s unique range of colours, and explore how colour can touch every one of your senses - taste, touch, smell, sight and hearing.
Read on to find out what’s happening on the day:
-- Taste --
Enjoy colourful cocktails and treats in colours from the Axalta collection.
-- Sight --
Choose your favourite Axalta colour, and designer Ramin Nasibov will create a specially filtered headshot to take away.
-- Touch --
Feel our mystery material boxes and decide which Axalta colour each reminds you of.
-- Smell --
Take a whiff of our mystery scents and choose which Axalta colour each reminds you of.
-- Hearing --
Listen to our special mixtape and tell us which colours you associate each song with.