NAMACHEKO / DANIEL LIBESKIND “TRAPPED IN THE OFFICE” INSTALLATION

Namacheko, a menswear brand founded by two Kurdish siblings with a background in engineering, has designed an installation at Dover Street Market for the London Festival of Architecture based on the boundaries of the creative disciplines.

For the interactive installation, Namachecko invited Daniel Libeskind to collaborate with images and text from his latest publication, Edge of Order that explores his creative process and the intersection of art, music, history, design, and poetry in his architectural practice. Similar to Mr. Libeskind, Namacheko has transcended conventional career boundaries in order to establish themselves in their current discipline.

The installation is a further exploration into the subject matter and title of the Namacheko AW19 collection, ‘Trapped in The Office’. The installation sets the scene of a depressing commercial office cubicle with partitions that act as physical borders that limit an internal desire for creativity. The space features a printer which will at random times print dialogue between Libeskind’s New York office and
the Namacheko Antwerp office.