Look the other way

EPR Architects believe that our commitment to help shape a better society goes beyond just good design. We feel a responsibility for how the built environment is lived in; ensuring people are included, protected and supported. To that end, in 2018 we teamed up with The Passage; a homelessness charity in Victoria which provides resources to encourage, inspire and challenge homeless people to transform their lives. Our aim is to change the perception of homelessness and breakdown the tacit boundaries that reside within our society.

‘Look the other way’ is truly immersive 5 minute virtual reality experience directed by artist Simon Waller, where users are asked to 'swap places’ with a homeless person on the streets of London. It aims to investigate how people respond emotionally when faced with the realities of rough sleeping and explore the boundaries that often leave these individuals feeling isolated from the world around them.

The experience will push you to explore the stark truths of the world through the eyes of those 5,000 people living on the streets in the UK and challenge you to consider ways to make a difference.